Work History
Experience
2026 — Present
Founder & Builder, Sanctuary
Side project · Birmingham, UK
- Designed and built a women-only social networking app solo in one month using Claude Code, with Supabase for authentication and data, AWS and Cloudflare for hosting and delivery, and the OpenAI API for AI features.
- In closed beta with around 30 testers; public launch planned for January 2027.
- Own the full product: feature scope, data model, user testing, landing page and launch marketing.
December 2024 — Present
Team Manager
Primark · Birmingham, UK (the world's largest Primark)
- Lead teams of 10–20: hiring, onboarding, rotas, performance reviews and coaching.
- Run a department contributing 20–30% of weekly store revenue, working with store leadership on staffing and customer experience.
April 2024 — October 2025
Co-Founder & Digital Marketing Consultant (Part-time)
MarkApex Digital Marketing & Branding · Oxford, UK
- Co-founded and ran a registered agency alongside full-time work (about 20 hours a week), delivering SEO, web, branding and paid media for five SME clients until my co-founder relocated abroad.
- VivaBreath: built the brand, WordPress eCommerce store, content calendar, Google and Meta Ads and GA4 tracking from scratch; paid campaigns reached positive ROAS within 90 days of launch.
- Xero Motorbikes: rebuilt the website and led technical SEO (XML sitemap, robots.txt, broken-link fixes, on-page optimisation).
- Managed Google and Meta Ads budgets of £500–£1,000 a month, optimising for qualified leads and cost per acquisition.
- Built OpenAI API chatbots to automate lead capture and client reporting.
March 2023 — November 2024
Retail Assistant (Part-time)
Primark · Oxford & Birmingham, UK
- Worked part-time alongside my MSc and agency work; promoted to Team Manager in December 2024.
June 2022 — May 2023
Freelance Digital Marketing Consultant
Self-employed · Bahraini clients, remote from the UK from September 2022
- Delivered SEO, website and analytics work for SME clients in Bahrain, continuing remotely alongside my MSc.
- Ran projects end to end: keyword research, on-page and technical fixes, content production and performance reporting.