Work History
Experience
March 2026 — Present
Founder & Digital Growth Consultant
Meridian Growth Systems · Birmingham, UK
- Founded a B2B digital growth consultancy targeting owner-led legal firms and private healthcare clinics, built around a proprietary diagnostic framework — the Digital Growth Operating System (DGOS).
- Designed a tiered service architecture: £195 diagnostic audit → £2,750 Phase 1 → £1,350/month Phase 2 → £2,500–£3,500 Phase 3.
- Conducted market sizing research identifying a SAM of 200–330 firms; established Meridian as the only diagnosis-first operator in the Birmingham market.
- Developed AI-powered automation tools using OpenAI APIs and Anthropic AI frameworks to improve client delivery efficiency and output quality.
April 2024 — October 2025
Co-Founder & Digital Marketing Consultant
MarkApex Digital Marketing & Branding Agency · Oxford, UK
- Co-founded and ran a digital marketing agency serving 5–6 SME clients — grew organic traffic by 40–50% and achieved top 3–5 SERP rankings for competitive keywords.
- Improved conversion rates by 25% through CRO, UX optimisation, and A/B testing; boosted social media engagement by 30%.
- Planned and optimised PPC campaigns (Google Ads & Meta Ads, £500–£1,000/month), improving qualified lead generation, ROAS, and cost-per-acquisition.
- Built the complete brand, eCommerce, and digital strategy for VivaBreath — achieving positive ROAS within 90 days of launch.
- Developed AI agents and chatbots using OpenAI APIs to automate lead capture and reporting; delivered GEO and AEO strategies for AI search visibility.
March 2023 — Present
Team Manager
Primark (World's Largest Store) · Birmingham, UK
- Led teams of 10–20 — managing hiring, onboarding, performance reviews, and coaching in a high-footfall environment generating £400k–£500k daily.
- Oversaw a department contributing 20–30% of weekly store revenue, collaborating with senior leadership on operational strategy and customer experience.
June 2022 — May 2023
Freelance Digital Marketing Consultant
Self-Employed · Manama, Bahrain
- Delivered SEO-led digital growth strategies for SME clients across web design, SEO, and analytics — improving organic visibility, search rankings, and lead generation.
- Managed end-to-end campaigns: keyword research, on-page optimisation, technical fixes, content production, and performance reporting.